I was asked by Metso Paper to produce the web copy for the landing pages for their new Opti concept family of products. This is a higly technical subject area, but I broke this down into simple language that brought out the key points and highlighted the main theme:...
If you’re trying to get your own website to rank high in the search engines for your chosen keywords, you need to optimise the content on your site to pull in that search engine traffic. That’s referred to as on-page optimisation, which we’ll talk...
This time we’re going to discuss the second major way you can benefit from content marketing. Namely, by building your list. (In earlier articles we talked about establishing yourself as an expert as well as providing an introduction to article marketing.) There...
In an earlier post I said that your article will probably serve one of five purposes: 1. Establish you as an expert. 2. Build your list. 3. Sell products directly. 4. Building backlinks. 5. Draw in traffic from the search engines. Today we’ll look at point...
Here’s a basic introduction to the article marketing process. Step 1: Choose your purpose. Before you even think of writing an article, you need to figure out why you’re writing the article. For example, do you want readers to take a specific action when they...
