I stumbled across this short movie (http://www.greatworkmovie.com/) a while back. Before I go on I suggest, respectfully, that you have a look. Go on, it’ll only take a few minutes… Okay, welcome back. Now, you may or may not be into this type of thing....
In an earlier post I said that your article will probably serve one of five purposes: 1. Establish you as an expert. 2. Build your list. 3. Sell products directly. 4. Building backlinks. 5. Draw in traffic from the search engines. Today we’ll look at point...
I went to the Taranaki region yesterday to take some photos for a client. It was a nice day out and the weather was great – even if it was a long drive (but that doesn’t really matter). It’s been a long time since I’ve been to Taranaki....
Here’s a basic introduction to the article marketing process. Step 1: Choose your purpose. Before you even think of writing an article, you need to figure out why you’re writing the article. For example, do you want readers to take a specific action when they...
In his book The Talent Code, Daniel Coyle explains how greatness isn’t born, it’s grown. He describes the three key elements that work together to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements...
Here’s a little discussion piece for those of you interested in the NRFL here in New Zealand. The cost of entering the Northern Region Football League is made up of several components. Apart from actual entry fees, promotional fees and the like, clubs must pay...
I’ve visited Tampere, Finland’s second city, six times.* I’ve been there in the middle of summer, when it doesn’t get dark at night, and in the middle winter, when the snow’s piled up and it’s minus 20 degrees Celsius outside. And I’ve been there in spring and autumn...
I’m a procrastinator from way back (no, that’s not me in the photo). From a long, long, long way back. If there was a way to make a living from procrastinating, I’d be at the cutting edge. But I’ve found that dawdling through life just ain’t that useful. Well,...
That my wife and I ended up in Sorrento, Italy, was a complete and glorious accident. We were in Italy for ten days prior to travelling to Germany for the 2006 World Cup. Italy was, of course, not a mistake as it was vital to us to spend some time in Rome, Florence,...
I became President of Matamata Swifts Association Football Club back in November 2009. This was after years of involvement with the club in a playing, coaching and management committee capacity. I wrote the following, not long after taking up the position: ‘At the...